About Panopticon Agency
Welcome to Panopticon Agency—where bold ideas are left alone to find their own way. This site is a creative showcase, not linked to any real entities. Think big, think different.
“Advertising is just weaponized overthinking. You take a product no one needed, wrap it in existential dread and pastels, and voilà—someone’s crying in a Target aisle thinking it’ll fix their marriage.”
Brand Mavrick, Creative Director
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Copyright © 2025–2026 Charles O’Neill and CrankyBooks. All rights reserved.
Very little about this site is real. The Agency does not exist. The people who run the agency do not exist. We have no revenue model. We sell nothing. Do not send us money or an RFP. We will not help your business find its way through an uncaring universe or the unchartered territory of AI, but we do think responsible businesses built through the labor and loyal efforts of their workers should deploy AI tools to help their people do better, not replace them. If your business has the word "Panopticon" in its name, that is coincidental. This site isn't about you or any other person or business, living or dead. The companion audio “Deep Dives” on this website were created with the assistance of NotebookLM using source materials selected and provided by us. Certain images and illustrations on this website were created by the author with the assistance of AI tools.
Panopticon Agency is a satirical project by Charles O’Neill.
Built in the form of a fictional ad agency, it explores branding, image, workplace culture, identity, and the polished nonsense of modern professional life. It is not a real agency. It is a creative platform for satire, commentary, invented campaigns, and cultural observations disguised as agency language.
The project connects with Charles O’Neill’s broader work, including Cranky Books and The Cool Gauge.
The satire is intentional. The observations are real.
Cranky Books
320 Boston Post Road
Suite 18-114
Darien, CT 06820
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